What if you wanted an easy way to help women business owners succeed? If when you went to buy something or hire someone, you could select a woman-owned business? Well, if designer/entrepreneur Rebecca Minkoff has her way, you’ll soon have a way to quickly identify women-owned businesses – a “female founder” symbol to look for whenever you shop or hire.
“First and foremost, we want a symbol that can be recognized on packaging, or websites, or storefronts,” said Minkoff. “We want to galvanize a community to buy from and support each other…We can educate the consumer in the (same) way that she’s been educated to turn over and see (if a product) is non-GMO or organic.”
Since March is Women’s History Month, now’s a good time to see how women entrepreneurs—and many corporate partners—are pulling together to help women entrepreneurs succeed.