Visa is launching the first Visa Everywhere Initiative: Women’s Global Edition.
The program invites female founders from around the world to tackle fintechand social impact challenges for an opportunity to win $100,000 in two challenges along with mentorship, access to clients and Visa’s network of partners.
To support the initiative, Visa is launching a global marketing campaign “Together as One,” which includes a 2-minute video featuring eight former women VEI winners and finalists who encourage other women to enter the contest. A microsite offers more encouragement from the women along with details about entering. The campaign is from Saatchi & Saatchi.